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Syensqo launches Rhodoline® HBR specialty additive for early hot block resistance in waterborne architectural paints

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Enables formulators to eliminate fluorosurfactants without compromising on paint performance

Syensqo, formerly part of Solvay Group, has added a brand-new solution to its portfolio of Rhodoline® specialty coating additives. Rhodoline® HBR was developed to enable the phase-out of fluorosurfactants in architectural paint formulations1. This innovative new product helps prevent freshly painted surfaces from sticking together, providing early hot block resistance without negatively impacting other performance properties. 

“Growing restrictions on fluorosurfactants across the world are driving formulators to eliminate them in their paint and coating systems. This often leaves a difficult choice: either sacrifice the early hot block resistance that these additives used to provide, or adopt sub-par replacements that bring other drawbacks. As a fluorosurfactant-free solution, Rhodoline® HBR is an entirely new offer within our portfolio that helps formulators overcome this dilemma.”

Pierre Hennaux, Business Development Manager at Syensqo Coatings North America

Rhodoline® HBR ensures that the paint on freshly coated surfaces will not be damaged after coming into contact with each other. This can be particularly important for low-VOC acrylic systems and in the early days after painting when the paint appears dry but is not fully “cured.” At the same time, all essential paint performance characteristics are maintained.

“In all system formulations tested to date, Rhodoline® HBR has shown great paint performance, including resistance to scrub, blistering or dirt pick-up. Gloss and low water sensitivity are not affected either. Also, the product has a very low VOC content of less than 1% and delivers high performance at use levels as low as 0.05%.”

Linda Adamson, Technical Service Manager at Syensqo Coatings

Rhodoline® HBR will be introduced to the market during the 2024 American Coatings Show and Conference from April 30 to May 02 in Indianapolis, Indiana (USA), at Booth 2550. The product will be commercially rolled out in May 2024, beginning in the United States and Canada.

 

1 The development of Rhodoline® HBR aligns with the profile of Syensqo’s coatings portfolio, which never used PFAS substances.

Syensqo is a science company developing groundbreaking solutions that enhance the way we live, work, travel and play. Inspired by the scientific councils which Ernest Solvay initiated in 1911, we bring great minds together to push the limits of science and innovation for the benefit of our customers, with a diverse, global team of more than 13,000 associates in 30 countries.

Our solutions contribute to safer, cleaner, and more sustainable products found in homes, food and consumer goods, planes, cars, batteries, smart devices and healthcare applications. Our innovation power enables us to deliver on the ambition of a circular economy and explore breakthrough technologies that advance humanity.
Learn more at www.syensqo.com.
 

Contact us

Jiajia Luo

Marketing Communication Manager - Industrial Process Solutions, Coatings, Polymer Additives

Pierre Hennaux

Business Development Manager, Syensqo Coatings North America